Mommy, Where do Customers Come From?
While conducting a search for books about internet marketing, I came across this book by Larry Bailin. I was drawn in by this catchy title and the fact that it seems like an easy read (just 151 pages with large font).
This book, in my opinion is written for the novice and semi-experts in the wold of internet sales and marketing. Chapters such as “Mommy, What Was That Noise?” (that gives us a brief history on how the internet has changed the way we communicate, work, shop and conduct day-to-day business) is enough to spark curiosity.
Published in the later half of 2007, it has up to date information and advice on how to maket to our new breed of customers, web designs and formats that work and what pitfalls and passing fads to avoid when designing your website and marketing your business.
The relatively small number of pages and large font are not the only characteristics that makes this a quick read. It is written in a comedic format so that even those of us who dislike reading technical and how-to books can be entertained as well as educated. At times, I have read sections of this book right before bed and it didnt put me to sleep!
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Tags: e-commerce, ecommerce, internet marketing, Larry Bailin, marketing, mommy where do customers come from, web2.0, website